Swish Squad was born from something bigger than basketball gear—it's a father-son journey about building dreams together. In July 2025, Fred and Lucas started this adventure with a simple question: what if we could create something meaningful that teaches the fundamentals of entrepreneurship while celebrating the game we both love?

We began by defining our path: basketball apparel that young athletes would actually want to wear. From there, we dove into research—understanding our audience, exploring quality materials and printing methods, and discovering what makes kids and teens feel confident on and off the court. Those kitchen table sessions led to our name, "Swish Squad," and eventually to the collections you see today.

But this project runs deeper than cool designs and comfortable gear. For us, it's about showing that with dedication, belief, and hard work, you can turn any dream into reality—whether on the basketball court or in building a business. It's about Lucas learning that persistence pays off, that creativity meets strategy, and that when you pour your time and energy into something over the long run, you create something you can be truly proud of.

Lucas brings the creative vision—and as a basketball player himself, he designs every piece with real insight into what young athletes want to wear and feel great in. Fred handles the business side—bringing those designs to life and sharing our story with the world. Together, we're proving that family partnerships can build not just a brand, but inspiration.

When you wear Swish Squad, you're not just getting quality basketball gear—you're supporting a mission to empower the next generation to dream big, work hard, and believe that anything is possible.